Virtual reality production is the creation of content in 3d video and 360 virtual reality. To make more sense of it, think about video production – what many agencies and businesses needed to take their content to the next level years ago. Like video production, virtual reality production adds another dimension to storytelling, further immersing the audience. It is a great way to get people to connect more with your brand.
VR production is similar to other mediums because it adds its own element to a story. However, it has many factors that make it different and should be taken into consideration to produce the best VR content possible. There are more changes in the composition and perspective, editing process, graphics, and movement relating to both narrative and technical change.
VR Production Companies
More and more companies are taking advantage of the broadening of virtual reality technology and creating content that both interests their audiences and has a financial incentive. Several trades and platforms in particular are gaining traction. These are some of the companies that are creating some of the best virtual reality content available today.
Virtual reality production agency. Makes a variety of creative content for clients designed to further their reach and potential.
This virtual reality studio produces conceptualized virtual reality films, shorts, and experiences.
- Koncept VR
A part of Freedom360, this company makes virtual reality content used for VR headsets.
Virtual reality production studio that offers a range of services, including 360 video production, CG VR production, and VR app design.
VR + Story Telling
Virtual reality production has crossed over to major media industries. They are using virtual reality as a tool for greater immersion and engagement of their audience. This has great potential in film specifically, as filmmakers are already producing VR film content at a high rate.
The use of VR in journalism places people right at the scene of an incident or event. The pillars of journalism and its newsworthiness are further highlighted. Live virtual reality will take this to another level as viewers can watch breaking news and look around at the scene from the comfort of their homes.
Marketers and advertisers use VR to evolve the story of their product beyond what would be available through TV or online advertisements. Consumers will interact with the product or service, engage more, and gain a more “personal” relationship with a brand as they are included as a part of the experience.